INTERNATIONAL PUBLICATIONS

Criminalising Online Expression: Human Rights Challenges and Comparative Lessons for Vietnam

Duy Thuyen Trinh

Asia Pacific Journal on Human Rights and the Law, Scopus Q3

In the digital era, film commentary has emerged as a potent mode of expression with increasing legal implications, particularly across social media platforms....

Social networking sites engagement and purchase intention toward foreign brands: The mediating roles of multicultural experience and foreign brand love

Thac Dang-Van, Bao Ngoc Le, Alvedi Sabani, Mohamed Farah, Ninh Nguyen

Acta Psychologica, WOS (SSCI Q2)

Virtual interactions and engagement on social networking sites (SNSs) enable consumers to experience multiculturalism...

Impact of Organisational Culture on Innovation Performance in Nascent Social Enterprises Through Entrepreneurial Orientation

Phan Tan Luc, Nguyen Thanh An and Nguyen Xuan Hiep

Journal of Entrepreneurship and Innovation in Emerging Economies, Scopus Q2

Social enterprises in emerging economies face persistent resource constraints and institutional voids that challenge their ability to sustain...

The effects of brand anthropomorphism and brand trust on perceived price fairness: Examining the moderating role of brand stereotypes

Phuong Nhi Nguyen Pham, Quang-An Ha & Thanh Trang Bui

Journal of Marketing Theory and Practice, Scopus Q1

Recent studies suggest that strong brand equity shapes consumers’ inferences about firms’ pricing motives...

Comparative Deep Learning Models for Predicting AChE Inhibitory Activity from Molecular Structure Data

Quoc Hung Nguyen & Kieu Trinh Dang

Book chapter

Acetylcholinesterase (AChE) inhibitors are essential in treating neurodegenerative conditions like Alzheimer's disease. Traditional computational methods for screening AChE inhibitory activity, such as QSAR and molecular docking, often struggle with accuracy and efficiency...

A Hybrid Model of Deep Learning and Machine Learning with Image Feature Extraction Techniques for Melanoma: Supporting Clinical Diagnostic Decision Making

Quoc Hung Nguyen, Hoang Huy Nguyen, Quoc Huy Thach, Thanh Dat Pham, Tien Phi Vu Trong & Phuc Tai Tram

Book chapter

Skin cancer is among the most common malignancies, with melanoma being the most dangerous form due to...

Human Emotion Prediction Based on Images Using Deep Learning

Quoc Hung Nguyen, Huy Hoang Tran, Gia Huy Mach, Bao Nguyen Huynh, Thuan Duc Chau & Hoai Phu Nguyen

Book chapter

Facial emotion recognition has become a crucial application area in artificial intelligence, allowing machines to interpret and respond to human emotions based on facial expressions...

Positive Learners’ Experiences in Social Entrepreneurship Education and Social Entrepreneurial Intentions: A Preliminary Analysis

Luc Phan Tan

Journal of Entrepreneurship and Innovation in Emerging Economies, Scopus Q2

Although prior research has generally reported a positive relationship between social entrepreneurship education (SEE)...

From Readiness to Strategy: A Three-Dimensional Prescriptive CRM Maturity Ladder for SMEs

Quoc Hung Nguyen, Hoang Dung Le Thi, Minh Bach Huynh, Gia Han Gia Ha & Diem Quynh Ho Thi

Book chapter

Customer Relationship Management (CRM) has become a critical strategy for small and medium-sized enterprises (SMEs), yet most existing maturity models focus on assessment rather than offering actionable guidance for improvement...

Applying Machine Learning Algorithms to Solve the Data Imbalance Problem in Predicting the Effectiveness of E-Commerce Advertising for Small and Medium-Sized Enterprises in Vietnam

Yen Truong Nguyen Ngoc, Tuan Nguyen Manh, Tuyen Nguyen Xuan, Quan Nguyen Trung, Bao Hua Le Thien & Minh Hong Tue

Book chapter

In Vietnam, SMEs (small and medium-sized enterprises) or MSMEs (micro, small and medium-sized enterprises) usually struggle to predict the effectiveness of advertising...

Glocalising circular waste governance in tourism: legitimacy pathways from coastal destinations

Nghia Le & Hong Nhung Duong

Journal of Sustainable Tourism, WOS (SSCI Q1)

Circular waste challenges in tourism arise where global sustainability agendas meet the everyday realities of destinations facing seasonal pressures, uneven infrastructures and competing expectations of environmental care...

Driving Toward Sustainability: Understanding ConsumerBehavior Toward Electric Vehicles

Duy Hoang Nguyen, Thy Giang Ngo

Journal of Advanced Transportation, WOSc (SCIE Q3)

In line with the Sustainable Development Goals and the need to reduce carbon dioxide emissions, this study investigates the key determinants of Vietnamese consumers’ intention to adopt electric vehicles (EVs)...

The Taste of Memories: How Nostalgia Marketing Builds Brand Equity and Retains Customers in the FnB Industry

Cuu Long Hoang , Tien Dat Huynh, Gia Han Ly and Trung Nhan Dao

Journal of Promotion Management, Scopus Q2

Based on the premise of Stimulus–Organism–Response (S-O-R) theory, where stimuli (S) affect internal states of individuals (O), leading to response behaviors (R), the study explores the effects of nostalgia marketing...

Mapping the knowledge structure of sustained competitive advantage: core theories, clusters, and research agenda

Khanh Huy Nguyen, An Khang Trinh, Thi Ngoc Tram Tran, Phuong Quang Thi, Mai Dong Tran

Quality & Quantity, Scopus Q1

This study consolidates sustained competitive advantage (SCA) as a distinct knowledge
domain and addresses fragmentation in how SCA is conceptualized, explained, and operationalized across research streams...

The Impact of Digital Transformation on the Economic Growth of Provinces in Vietnam: A Case Study of Spatial Correlation

Nguyen Van Thang, Nguyen Viet Bang & Nguyen Van Si

Book chapter

The explosive development of digital technology, automation, and artificial intelligence has made digital transformation a key factor in promoting the development of the global economy, including in Vietnam and its provinces...

RESEARCH CONTRIBUTION

Analysis of factors affecting food purchase intention UEH Mekong students

Phan Thi Thuy Kieu, Vo Thanh Truc, Le Thi Hong Gam, Nguyen Ngoc Tuan

Students’ food consumption behavior has become a topic of interest in the context of green and healthy living trends...

Factors affecting students’ learning motivation

Nguyen Vu Tram Anh, Vo Thanh Truc, Dang Thi Thuy An

Learning motivation is a core factor that determines learning performance and contributes to shaping students’ personal development in a modern educational environment...

Financial Education: The Role of Stakeholders in the Mekong Region

Doan Thi Thanh Hoa, Nguyen Thi Anh Ngoc, Truong Huynh Anh, Nguyen Thi Diem

Financial literacy has a great influence on the financial stability and sustainable development of each country...

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