INTERNATIONAL PUBLICATIONS

Vietnamese students’ beliefs and practices in computer-assisted pronunciation training: an exploratory study

Loc Tan Nguyen & Jessie Barrot

Computer Assisted Language Learning (WOS SSCI Q1)

Despite the growing potential of computer-assisted pronunciation training (CAPT) tools, time constraints in classroom instruction continue to limit opportunities...

Exploring users’ continuance intentions for mobile wallets: an extended expectation–confirmation model with gamification and grievance redressal in Vietnam

Bang Nguyen-Viet and Yen Thi Hoang Nguyen

Asia Pacific Business Review, WOS (SSCI Q3)

Despite their widespread adoption as digital payment tools, mobile wallets often face challenges in maintaining user engagement, particularly in contexts where initial adoption...

Turning persuasion into participation: how Gen Z tourists respond to carbonsurcharge communication

Huu Nghia Le, Tu Anh Nguyen, Mai Thao Nguyen Le, Huynh Ha Co Le, Le Phuong Quynh Nguyen & Thi Phuong Ngoc Vo

Tourism Recreation Research, ABDC (A)

This study investigates how Generation Z tourists form support for carbon-surcharge communication in tourism, using Vietnam as an emerging-economy case...

Customer incivility in hospitality and banking industry: the roles of green orientation and religious beliefs

Bang Nguyen-Viet and Phuc My Nguyen

International Journal of Productivity and Performance Management, Scopus Q1

This study explores the antecedents and impacts of customer incivility (CI) on frontline employees (FLEs) in Vietnam’s banking sector and eco-friendly hotel industry with religious beliefs (RB)...

Integrating gamification and artificial intelligence in higher education: a self-determination theory approach to motivation and learning effectiveness

Bang Nguyen-Viet, Hương Doan

Asian Education and Development Studies, Scopus Q1

This research adoptsthe framework ofself-determination theory (SDT) to explore how gamification and artificial intelligence (AI) impact students’ learning effectiveness...

360° VR’s influence on ecotourism intentions: sensory marketing, immersion, enjoyment, and expectations of the attraction’s uniqueness

Nguyen Le, Thi Bich Ngoc Mai, Thi Bach Hop Phan, Thanh Truc Le & Thi Lien Hoa Nguyen,

Journal of Ecotourism, Scopus Q1

In the blooming landscape of virtual environments and phygital marketing, 360-degree virtual reality (VR) video has appeared as a powerful tool in ecotourism...

RESEARCH CONTRIBUTION

Foreign Exchange Intervention in the Inflation Targeting Monetary Policy Framework in Emerging Economies

Dr. Bui Thanh Trung – University of Economics Ho Chi Minh City

The role of foreign exchange intervention in monetary policy management is an ongoing controversial issue, especially in emerging economies...

Policy for preserving historical villas in Ho Chi Minh City: Focus on Group 1 and Group 2 Villas

Dr. Nguyen Luu Bao Doan – University of Economics Ho Chi Minh City

In order to address the challenges of preserving historical villas in HCM City, especially Group 1 and Group 2 villas, the researcher group from UEH has researched to propose...

Circular City – An Inevitable Trend for Vietnam’s Tourist Cities

Assoc. Prof. Dr. Bui Thi Mai Hoai – University of Economics Ho Chi Minh City

The concept of a “circular city” is no longer merely an imagined green vision; it is increasingly emerging as a concrete global action trend, actively promoted by international organizations...

>> View all UEH Research Insights Newsletters

University of Economics Ho Chi Minh City

59C Nguyen Dinh Chieu Street, Xuan Hoa Ward, Ho Chi Minh City