Enhancing Customer Loyalty in Vietnamese Agricultural E‑commerce: The Role of Quality Dimensions and the Moderating Effect of Perceived Value
Ngoc‑Hong Duong, Quynh Phuc Nguyen, Doanh Vu Le Nguyen, Huy Le Tran, Ngan Thuy Ngoc Tran, Thao Phuong Thi Nguyen
Research on World Agricultural Economy, Scopus Q3
The rapid advancement of digital technology and e-commerce has changed the way people buy agricultural products, providing increased accessibility, convenience, and traceability...