How Healthqual drives willingness to pay a premium and revisit intention in health-care sector: the moderation role of AI-enabled service
Thanh Tiep Le and Thoi Le Quan Chau, Ngan Nguyen Dang Kim
International Journal of Quality and Service Sciences, Scopus Q1
This study aims to examine how perceived health-care service quality (Healthqual), comprising tangibles (TAN), reliability (REL), responsiveness (RES), assurance (AS) and empathy (EM), influences patient trust, ..